Social media: Enabling touchpoints beyond advertising

Author

Kapil R. TULI, Singapore Management UniversityFollow
Sheetal BHARDWAJ, Singapore Management UniversityFollow

Publication Type

Magazine Article

Version

publishedVersion

Publication Date

3-2023

Abstract

An effective customer service platform and a strategic communication channel.

Keywords

social media, advertising, communication strategy

Discipline

Advertising and Promotion Management | Communication Technology and New Media | Organizational Communication

Research Areas

Marketing

Publication

Asian Management Insights (Singapore Management University)

Volume

10

Issue

1

First Page

20

Last Page

25

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

10-26-2023

Citation

TULI, Kapil R. and BHARDWAJ, Sheetal. Social media: Enabling touchpoints beyond advertising. (2023). Asian Management Insights (Singapore Management University). 10, (1), 20-25.
Available at: https://ink.library.smu.edu.sg/ami/201

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20230316/social-media-enabling-touchpoints-beyond-advertising