Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
10-2022
Abstract
The digital transformation of the industry.
Keywords
fast food, digital transformation, food business model
Discipline
Food and Beverage Management | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Asian Management Insights (Singapore Management University)
Volume
9
Issue
2
First Page
26
Last Page
33
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
3-14-2023
Citation
GENG, Xuesong; CHIN, Andrew; and CHEN, Andrew.
How the fast food industry can protect its lunch (and eat it too). (2022). Asian Management Insights (Singapore Management University). 9, (2), 26-33.
Available at: https://ink.library.smu.edu.sg/ami/192
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20221020/how-fast-food-industry-can-protect-its-lunch-and-eat-it-too