Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

10-2022

Abstract

The digital transformation of the industry.

Keywords

fast food, digital transformation, food business model

Discipline

Food and Beverage Management | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Asian Management Insights (Singapore Management University)

Volume

9

Issue

2

First Page

26

Last Page

33

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

3-14-2023

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20221020/how-fast-food-industry-can-protect-its-lunch-and-eat-it-too

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