Publication Type

Magazine Article

Version

publishedVersion

Publication Date

11-2021

Abstract

The luxury rebound following the Covid-19 pandemic has been more impressive than most would have thought. Scale continues to play an important role, physical stores are back, and while there are some clouds on the horizon, the outlook for the luxury sector remains incredibly positive for the long term. My optimistic outlook for the long term is predicated on the power of three consumer segments that will move the needle for the luxury sector–women, Chinese shoppers, and youth. In addition, the rapid speed of scaling-up and mergers and acquisitions (M&A) should provide a great boost to a post-Covid luxury world.

Keywords

Consumer spending, consumer segments, luxury brands

Discipline

E-Commerce | Fashion Business | Marketing

Publication

Asian Management Insights (Singapore Management University)

Volume

8

Issue

2

First Page

74

Last Page

79

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

4-4-2022

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20211116/luxury-back-vogue

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