Author

Prakash BAGRI

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

11-2021

Abstract

The course of their growth and extension never did run smooth.

Keywords

digital platform, technology

Discipline

Marketing | Technology and Innovation

Publication

Asian Management Insights (Singapore Management University)

Volume

8

Issue

2

First Page

16

Last Page

23

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

3-31-2022

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20211116/procrustean-bed-revisited-ways-scale-physical-service-platforms

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