The global Chinese consumer

Author

Rane XUE
Xiaolei GU

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

11-2021

Abstract

At the forefront of growth in the luxury goods market.

Keywords

chinese consumers, marketing, luxury

Discipline

Asian Studies | International Business | Marketing

Publication

Asian Management Insights (Singapore Management University)

Volume

8

Issue

2

First Page

52

Last Page

59

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

3-31-2022

Citation

XUE, Rane and GU, Xiaolei. The global Chinese consumer. (2021). Asian Management Insights (Singapore Management University). 8, (2), 52-59.
Available at: https://ink.library.smu.edu.sg/ami/158

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20211116/global-chinese-consumer