Author

Buck Song KOH

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

5-2021

Abstract

As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.

Keywords

covid19, business, Singapore

Discipline

Asian Studies | Business Administration, Management, and Operations

Publication

Asian Management Insights (Singapore Management University)

Volume

8

Issue

1

First Page

88

Last Page

92

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

5-18-2021

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20210512/brand-singapore

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