Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
5-2021
Abstract
As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.
Keywords
covid19, business, Singapore
Discipline
Asian Studies | Business Administration, Management, and Operations
Publication
Asian Management Insights (Singapore Management University)
Volume
8
Issue
1
First Page
88
Last Page
92
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
5-18-2021
Citation
KOH, Buck Song.
Brand Singapore. (2021). Asian Management Insights (Singapore Management University). 8, (1), 88-92.
Available at: https://ink.library.smu.edu.sg/ami/154
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20210512/brand-singapore