Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

5-2021

Abstract

The Great Recession of 2008 was a time of foreclosures, insolvencies, and investment catastrophes across the globe.

Keywords

brand elevation

Discipline

Advertising and Promotion Management | Marketing

Publication

Asian Management Insights (Singapore Management University)

Volume

8

Issue

1

First Page

64

Last Page

70

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

5-19-2021

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20210512/go-ueber-start-ideals

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