Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
5-2021
Abstract
Asia is the global sweet spot for multinationals (MNCs) looking to generate revenue and, over the mid-term, sustained profits.
Keywords
finance, asia, internationalisation
Discipline
Asian Studies | International Business
Research Areas
Organisational Behaviour and Human Resources
Publication
Asian Management Insights (Singapore Management University)
Volume
8
Issue
1
First Page
26
Last Page
33
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
5-19-2021
Citation
PERCHTHOLD, Gordon.
The strategic approach to internationalisation. (2021). Asian Management Insights (Singapore Management University). 8, (1), 26-33.
Available at: https://ink.library.smu.edu.sg/ami/143
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20210512/strategic-approach-internationalisation