Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
12-2018
Abstract
it’s official–the bakery chain makes a classic French food item better than the French.
Discipline
Business Administration, Management, and Operations | Food and Beverage Management
Publication
Asian Management Insights (Singapore Management University)
Volume
5
Issue
2
First Page
64
Last Page
69
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
8-3-2020
Citation
Singapore Management University.
Paris Baguette: A Korean's brand success in France. (2018). Asian Management Insights (Singapore Management University). 5, (2), 64-69.
Available at: https://ink.library.smu.edu.sg/ami/141
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20181211/south-koreas-paris-baguette
Included in
Business Administration, Management, and Operations Commons, Food and Beverage Management Commons