Starbucks in China: An undisputed leader?

Author

Nirmalya KUMAR, Singapore Management UniversityFollow
Sheetal BHARDWAJ, Singapore Management UniversityFollow
Stephen Eryung CHU

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

6-2020

Abstract

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

Keywords

coffeehouse chains, marketing, Starbucks, China

Discipline

Asian Studies | Marketing

Research Areas

Marketing

Publication

Asian Management Insights (Singapore Management University)

Volume

7

Issue

1

First Page

34

Last Page

41

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Citation

KUMAR, Nirmalya; BHARDWAJ, Sheetal; and CHU, Stephen Eryung. Starbucks in China: An undisputed leader?. (2020). Asian Management Insights (Singapore Management University). 7, (1), 34-41.
Available at: https://ink.library.smu.edu.sg/ami/140

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20200603/starbucks-china-undisputed-leader