Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
11-2019
Abstract
One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands.
Keywords
business brand, branding, company marketing
Discipline
Marketing | Strategic Management Policy
Publication
Asian Management Insights (Singapore Management University)
Volume
6
Issue
2
First Page
60
Last Page
66
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
4-12-2020
Citation
ROLL, Martin.
Building customer-centric brands in Asia: How to compete globally. (2019). Asian Management Insights (Singapore Management University). 6, (2), 60-66.
Available at: https://ink.library.smu.edu.sg/ami/126
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20191125/building-customer-centric-brands-asia