Iuiga: Defining an omni-channel strategy

Author

Kapil R. TULI, Singapore Management UniversityFollow
Sandeep R. CHANDUKALA, Singapore Management UniversityFollow
Sheetal MITTAL, Singapore Management UniversityFollow

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

11-2019

Abstract

Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.

Keywords

retail, manufacture, business, online platform

Discipline

E-Commerce | Sales and Merchandising

Publication

Asian Management Insights (Singapore Management University)

Volume

6

Issue

2

First Page

46

Last Page

52

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

4-13-2020

Citation

TULI, Kapil R.; CHANDUKALA, Sandeep R.; and MITTAL, Sheetal. Iuiga: Defining an omni-channel strategy. (2019). Asian Management Insights (Singapore Management University). 6, (2), 46-52.
Available at: https://ink.library.smu.edu.sg/ami/119

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20191125/bricks-clicks