Publication Type
Journal Article
Version
publishedVersion
Publication Date
11-2006
Abstract
This study examines how the valence of cultural cues in the environment moderates the way biculturals shift between multiple cultural identities. The authors found that when exposed to positive cultural cues, biculturals who perceive their cultural identities as compatible (high bicultural identity integration, or high BII) respond in culturally congruent ways, whereas biculturals who perceive their cultural identities as conflicting (low BII) respond in culturally incongruent ways. The opposite was true for negative cultural cues. These results show that both high and low BIIs can exhibit culturally congruent or incongruent behaviors, and have implications for understanding situations where high and low BIIs might adapt differently.
Keywords
bicultural identity integration (BII), cultural frame switching (CFS), valenced contrast effect
Discipline
Multicultural Psychology | Personality and Social Contexts
Research Areas
Psychology
Publication
Journal of Cross-Cultural Psychology
Volume
37
Issue
6
First Page
742
Last Page
760
ISSN
0022-0221
Identifier
10.1177/0022022106292081
Publisher
SAGE
Citation
CHENG, Chi-Ying, LEE, Fiona, & Benet-Martinez, Veronica.(2006). Assimilation and Contrast Effects in Cultural Frame Switching: Bicultural Identity Integration and Valence of Cultural Cues. Journal of Cross-Cultural Psychology, 37(6), 742-760.
Available at: https://ink.library.smu.edu.sg/soss_research/816
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1177/0022022106292081