Publication Type
Magazine Article
Version
acceptedVersion
Publication Date
1-2007
Abstract
MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating seemingly non-overlapping cultural or product ideas from Eastern and Western cultures. Combining seemingly non-overlapping ideas from different cultures is an example of creative conceptual expansion, a term in cognitive psychology that refers to the process of extending the conceptual boundaries of an existing concept by synthesizing it with other seemingly irrelevant concepts (Ward, Smith, & Vaid , 1997). Creative conceptual expansion is an ordinary process that produces extraordinary, creative results (Wan & Chiu, 2002; Ward, 2001).
Keywords
multicultural experience, creativity
Discipline
Multicultural Psychology
Research Areas
Psychology
Publication
In-Mind Magazine
Issue
4
ISSN
1877-5306
Publisher
Ijzerman
Citation
CHIU, Chi-Yue and LEUNG, Angela K. Y., "Do Multicultural Experiences Make People More Creative? If So, How?" (2007). Research Collection School of Social Sciences. Paper 537.
https://ink.library.smu.edu.sg/soss_research/537
Available at: https://ink.library.smu.edu.sg/soss_research/537
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.in-mind.org/article/do-multicultural-experiences-make-people-more-creative-if-so-how