Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype
Publication Type
Conference Paper
Publication Date
1-1999
Discipline
Social Psychology
Research Areas
Psychology
Publication
Society for Industrial and Organizational Psychology 18th Annual Conference
City or Country
San Antonio, TX
Citation
LAU, Ivy Yee-Man, Lai, W. S., & Nip, H. Y..(1999). Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype. Paper presented at the Society for Industrial and Organizational Psychology 18th Annual Conference, San Antonio, TX.
Available at: https://ink.library.smu.edu.sg/soss_research/475