Persuasive Advertising and Market Competition
Publication Type
Journal Article
Publication Date
1992
Abstract
Studies a duopoly industry where the firms compete for market shares by choosing output prices and advertising outlays. Model of persuasive advertising; Simultaneous, non-commitment choice of prices and advertising; Commitment equilibrium; Symmetric and asymmetric cases.
Discipline
Economics
Research Areas
Econometrics
Publication
American Economist
Volume
36
Issue
2
First Page
39
Last Page
49
ISSN
0569-4345
Publisher
Omicron Chi Epsilon
Citation
LEUNG, Hing-Man and KOH, Winston T. H..
Persuasive Advertising and Market Competition. (1992). American Economist. 36, (2), 39-49.
Available at: https://ink.library.smu.edu.sg/soe_research/330
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