This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission oftweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that between message plausibility and retransmission. By highlighting some implications for theory and practice, this article concludes with some limitations and suggestions for further research.
rumor, rumor correction, retransmission, Twitter, retweetability
Behavioral Economics | Social Media
American Behavioral Scientist
SAGE Publications (UK and US)
HSU, Wen-Tai; LI, Xiaolu; TANG, Yang; and WU, Jing.
The retransmission of rumor and rumor correction messages on twitter. (2017). American Behavioral Scientist. 61, (7), 707-723. Research Collection School Of Economics.
Available at: http://ink.library.smu.edu.sg/soe_research/2098
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