Publication Type

Journal Article

Publication Date

6-2017

Abstract

This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission oftweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that between message plausibility and retransmission. By highlighting some implications for theory and practice, this article concludes with some limitations and suggestions for further research.

Keywords

rumor, rumor correction, retransmission, Twitter, retweetability

Discipline

Behavioral Economics | Social Media

Research Areas

Applied Microeconomics

Publication

American Behavioral Scientist

Volume

61

Issue

7

First Page

707

Last Page

723

ISSN

0002-7642

Publisher

SAGE Publications (UK and US)

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://journals.sagepub.com.libproxy.smu.edu.sg/doi/pdf/10.1177/0002764217717561

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