A case for analytical customer relationship management

Author

Jaideep SRIVASTAVA
Jau-Hwang WANG
Ee Peng LIM, Singapore Management UniversityFollow
San-Yih HWANG

Publication Type

Conference Proceeding Article

Version

acceptedVersion

Publication Date

5-2002

Abstract

This paper describes how data analytics can be used to make various CRM functions like customer segmentation, communication targeting, retention, and loyalty much more effective. Also briefly describe the key technologies needed to implement analytical CRM, and are the organizational issues that must be carefully handled to make CRM a reality.

Discipline

Databases and Information Systems | Numerical Analysis and Scientific Computing

Publication

6th International Conference on Knowledge Discovery and Data Mining (PAKDD-02)

Identifier

10.1007/3-540-47887-6_3

City or Country

Taipei, Taiwan

Citation

SRIVASTAVA, Jaideep; WANG, Jau-Hwang; LIM, Ee Peng; and HWANG, San-Yih. A case for analytical customer relationship management. (2002). 6th International Conference on Knowledge Discovery and Data Mining (PAKDD-02).
Available at: https://ink.library.smu.edu.sg/sis_research/970

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://doi.org/10.1007/3-540-47887-6_3