Publication Type
Conference Proceeding Article
Version
submittedVersion
Publication Date
8-2007
Abstract
Several studies have addressed the process of taking ideas to markets but few have shared the experiences of start up companies that have reexamined their product strategies and repositioned their products and services for better revenues and profits. This paper reports the efforts related to repositioning of XID technologies, a start up company, into new markets while continuing to exploit its core technical competencies.
Keywords
Entrepreneurship, business model, business strategy, business reengineering
Discipline
Computer Sciences | Technology and Innovation
Research Areas
Information Systems and Management
Publication
Management of Converging Technologies: PICMET 2007, August 5-9, Portland, Oregon: Proceedings
First Page
1323
Last Page
1327
ISBN
9781890843151
Identifier
10.1109/PICMET.2007.4349455
Publisher
IEEE
City or Country
Portland, Oregon
Citation
NARASIMHALU, Arcot Desai.
Re-engineering XID Technologies - From Enterprise to Consumer Markets. (2007). Management of Converging Technologies: PICMET 2007, August 5-9, Portland, Oregon: Proceedings. 1323-1327.
Available at: https://ink.library.smu.edu.sg/sis_research/817
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://dx.doi.org/10.1109/PICMET.2007.4349455