Publication Type
Journal Article
Version
submittedVersion
Publication Date
10-2022
Abstract
While the field experiment is a powerful and well-established method to investigate causal relationships, operations management (OM) has embraced this methodology only in recent years. This paper provides a comprehensive review of the existing OM literature leveraging field experiments and serves as a one-stop guide for future application of field experiments in the OM area. We start by recapping the characteristics that distinguish field experiments from other common types of experiments and organizing the relevant OM studies by topic. Corresponding to the commonly overlooked issues in field experiment-based OM studies, we then provide a detailed roadmap, ranging from experimental design and implementation to post-experiment analysis. We outline the methodological issues and corresponding solutions when applying field experiments, and conclude by identifying future research directions from an OM perspective
Keywords
review, field experiments, methodology, A/B test, IT
Discipline
Databases and Information Systems | Operations and Supply Chain Management
Research Areas
Information Systems and Management
Publication
Journal of Operations Management
First Page
1
Last Page
42
ISSN
0272-6963
Publisher
Wiley
Citation
GAO, Yang; LI, Meng; and SUN, Shujing.
Field experiments in operations management. (2022). Journal of Operations Management. 1-42.
Available at: https://ink.library.smu.edu.sg/sis_research/7488
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Databases and Information Systems Commons, Operations and Supply Chain Management Commons