Publication Type
Conference Proceeding Article
Version
acceptedVersion
Publication Date
11-2009
Abstract
Trust between users is an important piece of knowledge that can be exploited in search and recommendation.Given that user-supplied trust relationships are usually very sparse, we study the prediction of trust relationships using user interaction features in an online user generated review application context. We show that trust relationship prediction can achieve better accuracy when one adopts personalized and cluster-based classification methods. The former trains one classifier for each user using user-specific training data. The cluster-based method first constructs user clusters before training one classifier for each user cluster. Our proposed methods have been evaluated in a series of experiments using two datasets from Epinions.com. It is shown that the personalized and cluster-based classification methods outperform the global classification method, particularly for the active users.
Keywords
Trust prediction, Web of trust
Discipline
Databases and Information Systems | Numerical Analysis and Scientific Computing
Publication
ACM CIKM Workshop on Complex Networks Meet Information & Knowledge Management (CNIKM)
First Page
47
Last Page
54
ISBN
9781605588070
Identifier
10.1145/1651274.1651284
Publisher
ACM
City or Country
Hong Kong
Citation
MA, Nan; LIM, Ee Peng; NGUYEN, Viet-An; and SUN, Aixin.
Trust relationship prediction using online product review data. (2009). ACM CIKM Workshop on Complex Networks Meet Information & Knowledge Management (CNIKM). 47-54.
Available at: https://ink.library.smu.edu.sg/sis_research/490
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://doi.org/10.1145/1651274.1651284
Included in
Databases and Information Systems Commons, Numerical Analysis and Scientific Computing Commons