Publication Type
Patent
Version
submittedVersion
Publication Date
1-2012
Abstract
A method for receiving a user input for providing offerings is disclosed. Fields may be populated for creating a database query for matching a selection of offerings to a population of customers. Data may be received from the database, in response to interactively building the query and/or executing the query. Multiple rank ordered results may be produced for comparison, wherein the producing uses preprogrammed analytics, data from the database and user input, and wherein the results include customer lists linked to a distinct offering and a preferred delivery channel of the offering to a customer. A transaction account may be offered through the preferred delivery channel from the rank ordered transaction account results to the customer. The response from the customer to the offering may be tracked, wherein the preprogrammed analytics are adjusted for use in subsequent offerings based upon the response tracking results.
Discipline
Databases and Information Systems
First Page
1
Last Page
23
Publisher
USPTO
Citation
ALLEN, Clinton; DiGregorio, Michael; ERIKSON, Glade; GULATI, Deepinder; JACOB, Jacob Plammoottil; KHOSLA, Sanjiv; and CHOKSHI, Seema.
Systems and methods for transaction account offerings. (2012). 1-23.
Available at: https://ink.library.smu.edu.sg/sis_research/3776
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://www.google.com/patents/US20120010994