Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

6-2016

Abstract

Conversations on social media networks that discuss a crisis incident as it unfolds have become a norm in recent years. Left to its own devices, such conversations could quickly degenerate into rumor mills. Little research has thus far examined the correction of rumors on social media. Using the third person effect as a theoretical underpinning, we developed a model of collective rumor correction on social media based on an incident surrounding the death hoax of a political figure. Tweets from Twitter were collected and analyzed for the period when a spike of circulating rumors speculating the demise of Singapore's first prime minister was detected. Corrections of the rumor also went viral on the same day. Our study reveals that corrective behavior during a death hoax situation on Twitter is characterized by affirmative and rational rebuttals verifiable by credible sources. While the inclusion of credible sources is essential for both rumor diffusion and corrections, correcting a rumor differs from its diffusion in that unambiguity and low emotional levels are crucial. Key characteristics of collective rumor correction identified by this study have implications for both theory and practice. We discussed these implications together with the study's limitations and suggestions for future research.

Keywords

Death hoax, Political figure, Rumor correction, Third-person effect, Twitter

Discipline

Communication Technology and New Media | Databases and Information Systems | Social Media

Research Areas

Data Science and Engineering

Publication

PACIS 2016: Proceedings of 20th Pacific Asia Conference on Information Systems: June 27 - July 1, Chiayi, Taiwan

First Page

1

Last Page

16

ISBN

9789860491029

Publisher

AIS

City or Country

Atlanta

Copyright Owner and License

Authors

Additional URL

https://aisel.aisnet.org/pacis2016/178/

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