Publication Type

News Article

Version

publishedVersion

Publication Date

1-2008

Abstract

Sophistication is a French invention. The French are masters when it comes to nurturing, and more importantly, selling sophistication. Think of some expensive (and therefore classy) brands. Chances are that more than half of the ones that spring to mind would be French. And the other half would be distinctly French-sounding wannabes.

Discipline

European Languages and Societies

Publication

Today

ISSN

7237-4163

Publisher

Singapore Mediacorp Press

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