Publication Type
Conference Paper
Version
submittedVersion
Publication Date
11-2013
Abstract
Advances in web technologies have rendered onlineadvertising as an effective means for small and large businesses to target different market segments on the fly. Online advertising is a huge industry. According to Gartner Inc., worldwide online advertising revenue is projected tohit $11.4 billion in 2013, up from $9.6 billion in 2012. Global revenue will also reach $24.5 billion in 2016, with online advertising creating opportunities for app developers, advertising networks, and service providersin various regions. An online advertising ecosystem is typically coordinated by an advertising commissioner, acting as a broker between advertisers and content publishers. An advertiser plans a budget, provides some commissioner(s) with ads, and agrees on commission for customer actions (e.g., clicking ad, biddingin an auction, etc.). Meanwhile, content publishers contract with each commissioner to post ads on their websites, and receive commission based on the traffic they drive to the advertisers.
Discipline
Computer Sciences | Databases and Information Systems | E-Commerce
Research Areas
Data Science and Engineering
Publication
First International Network on Trust (FINT) Workshop 2013, November 21-23
First Page
1
Last Page
9
City or Country
Singapore
Citation
OENTARYO, Richard J. and Ee-peng LIM.
Mining fraudulent patterns in online advertising. (2013). First International Network on Trust (FINT) Workshop 2013, November 21-23. 1-9.
Available at: https://ink.library.smu.edu.sg/sis_research/3486
Copyright Owner and License
LARC
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.