Publication Type

Magazine Article

Publication Date

11-2016

Abstract

In mid-2016, Anthony Tan, the CEO of Grab, an on-demand transportation-app company serving Southeast Asia, was locked in a high stakes struggle to win the hearts and minds of drivers, passengers and regulators alike. Valued at an estimated US$1.5 billion, Grab (known among consumers as ‘GrabTaxi’) had become one of Asia’s most successful start-ups.

Keywords

Taxis, apps, transportation, start-up, Asia, Singapore, Malaysia

Discipline

Asian Studies | Computer Sciences | Transportation

Research Areas

Information Systems and Management

Publication

Asian Management Insights

Volume

3

Issue

2

First Page

40

Last Page

45

ISSN

2315-4284

Publisher

Singapore Management University

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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