In mid-2016, Anthony Tan, the CEO of Grab, an on-demand transportation-app company serving Southeast Asia, was locked in a high stakes struggle to win the hearts and minds of drivers, passengers and regulators alike. Valued at an estimated US$1.5 billion, Grab (known among consumers as ‘GrabTaxi’) had become one of Asia’s most successful start-ups.
Taxis, apps, transportation, start-up, Asia, Singapore, Malaysia
Asian Studies | Computer Sciences | Transportation
Information Systems and Management
Asian Management Insights
Singapore Management University
Mei LIN and DULA, Christopher William.
Grab Taxi: Navigating new frontiers. (2016). Asian Management Insights. 3, (2), 40-45. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/3433
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.