Publication Type
Magazine Article
Version
acceptedVersion
Publication Date
11-2016
Abstract
In mid-2016, Anthony Tan, the CEO of Grab, an on-demand transportation-app company serving Southeast Asia, was locked in a high stakes struggle to win the hearts and minds of drivers, passengers and regulators alike. Valued at an estimated US$1.5 billion, Grab (known among consumers as ‘GrabTaxi’) had become one of Asia’s most successful start-ups.
Keywords
Taxis, apps, transportation, start-up, Asia, Singapore, Malaysia
Discipline
Asian Studies | Computer Sciences | Transportation
Research Areas
Information Systems and Management
Publication
Asian Management Insights
Volume
3
Issue
2
First Page
40
Last Page
45
ISSN
2315-4284
Publisher
Singapore Management University
Citation
LIN, Mei and DULA, Christopher.
Grab Taxi: Navigating new frontiers. (2016). Asian Management Insights. 3, (2), 40-45.
Available at: https://ink.library.smu.edu.sg/sis_research/3433
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://cmp.smu.edu.sg/ami/article/20161208/grab-taxi-navigating-new-frontiers