Deal or No Deal: Catering to User Preferences
Publication Type
Conference Proceeding Article
Publication Date
3-2014
Abstract
A common problem in large urban cities is the huge number of retail options available. In response, a number of shopping assistance applications have been created for mobile phones. However, these applications mostly allow users to know where stores are or find promotions on specific items. What is missing is a system that factors in a user's shopping preferences and automatically tells them which stores are of their interest. A key challenge in this system is building a matching algorithm that can combine user preferences with fairly unstructured deals and store information to generate a final rank ordered list. In this work, we present the first prototype of myDeal, a system that automatically ranks deals according to user preferences and presents them to the user on their mobile device.
Keywords
Matching algorithm, Rank-ordered Lists, Shopping assistance, Urban cities
Discipline
Advertising and Promotion Management | Computer Sciences | Software Engineering
Research Areas
Software and Cyber-Physical Systems
Publication
2014 IEEE International Conference on Pervasive Computing and Communication (PERCOM) Workshops: 24-28 March, Budapest, Hungary: Proceedings
First Page
199
Last Page
202
ISBN
9781479927364
Identifier
10.1109/PerComW.2014.6815200
Publisher
IEEE
City or Country
Piscataway, NJ
Citation
MURALIDHARAN, Kartik; GOTTIPATI Swapna; and BALAN, Rajesh Krishna.
Deal or No Deal: Catering to User Preferences. (2014). 2014 IEEE International Conference on Pervasive Computing and Communication (PERCOM) Workshops: 24-28 March, Budapest, Hungary: Proceedings. 199-202.
Available at: https://ink.library.smu.edu.sg/sis_research/2864
Additional URL
https://doi.org/10.1109/PerComW.2014.6815200