An Entrepreneur's Dilemma: To SWOT or not to SWOT

Author

A. Desai CHAANAKYA
Arcot Desai NARASIMHALU, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

10-2004

Abstract

This work presents an updated and revised model for evaluating companies using a 'snapshot' analysis. Historically, the SWOT model has been the preferred analysis tool, but with an increasing number of entrepreneurs faced with a non-mature market, a new tool must be developed for accurate analysis.

Discipline

Business | Computer Sciences

Research Areas

Information Systems and Management

Publication

IEEE International Engineering Management Conference: Proceedings: Innovation and Entrepreneurship for Sustainable Development, 18-21 October 2004, Singapore

First Page

67

Last Page

69

ISBN

9780780385191

Identifier

10.1109/IEMC.2004.1407077

Publisher

IEEE

City or Country

Singapore

Citation

CHAANAKYA, A. Desai and NARASIMHALU, Arcot Desai. An Entrepreneur's Dilemma: To SWOT or not to SWOT. (2004). IEEE International Engineering Management Conference: Proceedings: Innovation and Entrepreneurship for Sustainable Development, 18-21 October 2004, Singapore. 67-69.
Available at: https://ink.library.smu.edu.sg/sis_research/277

Additional URL

http://dx.doi.org/10.1109/IEMC.2004.1407077