Publication Type

Journal Article

Version

publishedVersion

Publication Date

8-1998

Abstract

Do big dollar expenditures on information systems pay off? Friction-free: is that what we really want markets to be? Is it time for consumers to say goodbye to fixed pricing? The Internet creates an environment in which the cost of buyer-seller interactions is cheaper than ever, and consumers can participate in the price-setting process—revealing their willingness to pay—making it the most efficient one-on-one selling environment anywhere, approaching the efficiency of the financial markets. In fact, such transformation is evident throughout the information economy. We see it in the approximately 1,000% annual network growth rates expected by some Internet service providers’ senior executives. We also see it in the continued rapid formation of information technology capital in many industries worldwide. And it’s evident in the thinking of senior managers who must assess whether computers and the software applications that run on them are pulling their weight in value for their firms.

Discipline

Computer Sciences | Economics | Management Information Systems

Research Areas

Information Systems and Management

Publication

Communications of the ACM

Volume

41

Issue

8

First Page

32

Last Page

34

ISSN

0001-0782

Identifier

10.1145/280324.280329

Publisher

ACM

Copyright Owner and License

Publisher

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Additional URL

https://doi.org/10.1145/280324.280329

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