Reputation Building in Online Social Media: An Exploratory Study on YouTube

Author

Qian TANG, Singapore Management UniversityFollow
Bin Gu
Andrew Whinston

Publication Type

Conference Paper

Publication Date

2010

Discipline

Computer Sciences

Research Areas

Information Systems and Management

Publication

Workshop on E-Business (WEB)

City or Country

St. Louis, Missori

Citation

TANG, Qian; Gu, Bin; and Whinston, Andrew. Reputation Building in Online Social Media: An Exploratory Study on YouTube. (2010). Workshop on E-Business (WEB).
Available at: https://ink.library.smu.edu.sg/sis_research/2567