Discovering Potential and Realizing Value from Information Technology Investments

Publication Type

Journal Article

Publication Date

2000

Abstract

Information technology (IT) value has been measured at various levels of analysis, yet few authors would contend that the search for value has reached a point where practitioners and theoreticians are satisfied with its outcomes. We present a new perspective that emphasizes the importance of understanding where potential value lies and how best to relate it contextually to the measurement of the firm's realized value across multiple levels of analysis. We develop the idea that complementary assets (especially business process design and human capital) influence the firm's realization of value, using concepts such as locus of value and value conversion contingencies. Expanding beyond earlier process models of IT value, which begin with IT expenditure, our analysis of IT value emphasizes the consideration of potential value for an IT investment both in ex ante project selection, and ex post investment evaluation. We illustrate and validate the application of our framework using IT investments in a variety of business domains.

Keywords

business value of information technology, business-process design, conversion contingencies, decision support systems, IT value, potential value, realized value

Discipline

Computer Sciences | Technology and Innovation

Research Areas

Information Systems and Management

Publication

Journal of Management Information Systems

Volume

16

Issue

4

First Page

121

Last Page

144

ISSN

0742-1222

Identifier

10.1080/07421222.2000.11518268

Publisher

Taylor and Francis

Additional URL

https://doi.org/10.1080/07421222.2000.11518268

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