Cost Efficiency Strategy in the Software-as-a-Service Market: Modeling Results and Related Implementation Issues

Publication Type

Conference Proceeding Article

Publication Date

9-2013

Abstract

We model competition between software-as-a-service (SaaS) vendors by focusing on several key features of SaaS. These include: differences in vendor offerings; incomplete information for the clients side about the vendor’s capability to offer well-fitting services, and the clients’ learning costs and options to switch. Our findings suggest pricing strategies that will be effective for the SaaS vendor. High cost efficiency in the operations of the SaaS business model is key for the vendor to gain leverage to retain the client by making its switching costs too high, and to achieve high profitability in the process by implementing the appropriate strategies in the appropriate customer segments. We also extend the analysis by considering a broader set of implementation issues related to mechanism design choices in the SaaS market that arise around our modeling approach.

Keywords

Competition, Economic Analysis, IT-Enabled Services, Pricing Strategy, Service Science, Software-as-a-Service, Strategy

Discipline

Business | Computer Sciences

Research Areas

Information Systems and Management

Publication

Economics of Grids, Clouds, Systems, and Services: 10th International Conference, GECON 2013, Zaragoza, Spain, September 18-20. Proceedings

Volume

8193

First Page

16

Last Page

26

ISSN

0302-9743

ISBN

9783319024134

Identifier

10.1007/978-3-319-02414-1_2

Publisher

Springer Verlag International Publishing

City or Country

Zaragoza, Spain

Additional URL

http://dx.doi.org/10.1007/978-3-319-02414-1_2

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