Optimal Dual Channel Structure for Digital Products

Author

Wei-Yu Kevin CHIANG, City University of Hong Kong
Zhiling GUO, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

11-2007

Discipline

Computer Sciences | Management Information Systems

Research Areas

Information Systems and Management

Publication

38th Annual Meeting of the Decision Sciences Institute 2007: November 17-20, Phoenix: Proceedings

First Page

1215

Last Page

1220

ISBN

9781605600673

Publisher

Decision Sciences Institute

City or Country

Atlanta, GA

Citation

CHIANG, Wei-Yu Kevin and GUO, Zhiling. Optimal Dual Channel Structure for Digital Products. (2007). 38th Annual Meeting of the Decision Sciences Institute 2007: November 17-20, Phoenix: Proceedings. 1215-1220.
Available at: https://ink.library.smu.edu.sg/sis_research/1882

Additional URL

https://worldcat.org/isbn/9781605600673