E-referral and Word-of-Mouth Marketing

Author

Zhiling GUO, Singapore Management UniversityFollow

Publication Type

Presentation

Publication Date

7-2011

Discipline

Computer Sciences | E-Commerce

Research Areas

Information Systems and Management

Publication

1st International Conference on Social Networks, July 2011, Austin Texas

City or Country

Austin, TX

Citation

GUO, Zhiling. E-referral and Word-of-Mouth Marketing. (2011). 1st International Conference on Social Networks, July 2011, Austin Texas.
Available at: https://ink.library.smu.edu.sg/sis_research/1879