An E-Commerce Performance Assessment Model: Its Development and an Initial Test on E-Commerce Applications in the Retail Sector of China

Publication Type

Journal Article

Publication Date

2009

Abstract

We developed a performance assessment model for e-commerce; it included indicators, indicator weights, and evaluation methods. The model has seven methods of assessing e-commerce performance and uses four criteria to compare and select the appropriate one for a particular situation. This model was tested in the retail sector of China. According to the data collected from 70 Chinese retailers, 16 indicators of e-commerce performance consisted of four constructs: marketing and sales, customer service, supply chain efficiency, and financial performance. The indicators for those constructs provide a comprehensive measurement of performance. Then weights were assigned for each indicator using a majority aggregation method. Comparison of the results from seven evaluation methods showed that discordance analysis and simple additive weighting were the best evaluation methods for the enterprises we had sampled.

Keywords

E-commerce performance assessment model, Performance assessment indicators, Indicator weights, Majority aggregation, Multiattribute decision making

Discipline

Asian Studies | Computer Sciences | Management Information Systems

Research Areas

Information Systems and Management

Publication

Information & Management

Volume

46

Issue

2

First Page

100

Last Page

108

ISSN

0378-7206

Identifier

10.1016/j.im.2008.12.003

Publisher

Elsevier

Additional URL

http://dx.doi.org/10.1016/j.im.2008.12.003

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