Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2013

Abstract

In this paper, we illustrate how massive agent-based simulation can be used to investigate an exciting new application domain of experience management in theme parks, which covers topics like congestion control, incentive design, and revenue management. Since all visitors are heterogeneous and self-interested, we argue that a high-quality agent-based simulation is necessary for studying various problems related to experience management. As in most agent-base simulations, a sound understanding of micro-level behaviors is essential to construct high-quality models. To achieve this, we designed and conducted a first-of-its-kind real-world experiment that helps us understand how typical visitors behave in a theme-park environment. From the data collected, visitor behaviors are quantified, modeled, and eventually incorporated into a massive agent-based simulation where up to 15,000 visitor agents are modeled. Finally, we demonstrate how our agent-based simulator can be used to understand the crowd build-up and the impacts of various control policies on visitor experience.

Keywords

Consumer behaviour, Digital simulation, Multi-agent systems, Travel industry

Discipline

Artificial Intelligence and Robotics | Business | Operations Research, Systems Engineering and Industrial Engineering

Publication

WSC '13: Proceedings of the 2013 Winter Simulation Conference: December 8-11, 2013, Washington DC

First Page

1527

Last Page

1538

ISBN

9781479920778

Identifier

10.1109/WSC.2013.6721536

Publisher

IEEE

City or Country

Piscataway, NJ

Copyright Owner and License

LARC

Additional URL

http://dx.doi.org/10.1109/WSC.2013.6721536

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