Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

8-2012

Abstract

Consumer behavior patterns related to home digital media use are changing due to technological innovations. We examine them in the presence of two-way cable television (CATV) settop boxes. They permit viewers to change channels, switch to the Internet, and order paid programming, among other functions. We focus on micro-level data that are generated from consumer CATV viewing behavior. We capture clickstreams of channel-changing behavior when consumer use a remote control handset to interact with the set-top box in their home. We explore a variety of data analytics results that characterize patterns of consumer channel-switching behavior, as a basis for suggesting different clusters of observed behavior. We also probe the explanatory elements that give rise to what we see.

Keywords

Cable TV, consumer behavior, cluster analysis, data analytics, entertainment, preferences, TV channels, viewing patterns.

Discipline

Computer Sciences | E-Commerce

Research Areas

Information Systems and Management

Publication

ICEC '12: 14th Annual International Conference on Electronic Commerce, Singapore, 7-8 August, 2012: Proceedings

First Page

272

Last Page

273

ISBN

9781450311977

Identifier

10.1145/2346536.2346588

Publisher

ACM

City or Country

New York

Additional URL

http://dx.doi.org/10.1145/2346536.2346588

Download

Share

COinS