Publication Type
Magazine Article
Version
acceptedVersion
Publication Date
8-2007
Abstract
The value of location as a business measure is fast becoming an important consideration for organisations. GIS (Geographical Information Systems), with its capability to manage, display, analyse business information spatially, is emerging as a powerful location intelligence tool. In the US, Starbucks, Blockbuster, Hyundai, and thousands of other businesses use census data and GIS software to help them understand what types of people buy their products and services, and how to better market to these consumers. For example, McDonald’s in Japan uses a GIS system to overlay demographic information on maps to help identify promising new store sites. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS as a tool for doing better business.
Keywords
GIS, GeoBusiness, business strategies, business analytics
Discipline
Business | Databases and Information Systems | Geographic Information Sciences
Research Areas
Data Science and Engineering
Publication
Knowledge@SMU
First Page
1
Last Page
2
Publisher
Singapore Management University
City or Country
Singapore
Citation
KAM, Tin Seong.
Mapping Better Business Strategies with GIS. (2007). Knowledge@SMU. 1-2.
Available at: https://ink.library.smu.edu.sg/sis_research/1585
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Business Commons, Databases and Information Systems Commons, Geographic Information Sciences Commons