Conference Proceeding Article
Twitter is a popular microblogging site where users can easily use mobile phones or desktop machines to generate short messages to be shared with others in realtime. Twitter has seen heavy usage in many recent international events including Japan earthquake, Iran election, etc. In such events, many tweets may become viral for different reasons. In this paper, we study the virality of socio-political tweet content in the Singapore’s 2011 general election (GE2011). We collected tweet data generated by about 20K Singapore users from 1 April 2011 till 12 May 2011, and the follow relationships among them. We introduce several quantitative indices for measuring the virality of tweets that are retweeted. Using these indices, we identify the most viral messages in GE2011 as well as the users behind them.
General Elections, Microblogging, Quantitative indices, Real time, Short message, Singapore
Asian Studies | Databases and Information Systems | Numerical Analysis and Scientific Computing | Social Media
Data Management and Analytics
Digital Libraries: 13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, Beijing, China, October 24-27: Proceedings
City or Country
HOANG, Tuan Anh; LIM, Ee Peng; ACHANANUPARP, Palakorn; JIANG, Jing; and ZHU, Feida.
On Modeling Virality of Twitter Content. (2011). Digital Libraries: 13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, Beijing, China, October 24-27: Proceedings. 7008, 212-221. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/1440
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