The Influence of Enterprise Structure and Strategy on the Level of E-Commerce Deployment in Singapore Enterprises

Publication Type

Conference Proceeding Article

Publication Date

6-2000

Abstract

We develop a theoretical framework to explain the level of e-commerce deployment in enterprises. Factors considered include enterprise structure factors (size, functional differentiation, centralization), and enterprise strategic factors (aggressiveness, proactiveness, risk seeking). We used three dependent variables to assess the level of e-commerce deployment (volume, diversity, and sophistication). We analyzed 90 responses from a survey of 250 e-commerce users. The results indicate that enterprise size explained much of the level of e-commerce deployment in enterprises, suggesting that the level of e-commerce deployment is partly a matter of resource availability and transaction volume. The results also indicate that aggressiveness, proactiveness and risk seeking orientation influence the level of e-commerce deployment in Singapore. Functional differentiation affects e-commerce diversity and e-commerce sophistication.

Discipline

Asian Studies | Databases and Information Systems | E-Commerce

Publication

Proceedings of the First Annual Global Information Technology Management World Conference, June 11-13, Memphis Tennessee

Editor

Prashant Palvia, and En Mao

First Page

255

Last Page

259

ISBN

0155989464

Publisher

Global Information Technology Management Association

City or Country

Tennessee

Additional URL

http://www.worldcat.org/oclc/155989464

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