4 lessons in digital transformation from the lucrative K-pop industry

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

6-2020

Abstract

K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan

Keywords

Kpop, music, digital transformation

Disciplines

Growth and Development | Technology and Innovation

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. 4 lessons in digital transformation from the lucrative K-pop industry. (2020).
Available at: https://ink.library.smu.edu.sg/pers/549

Additional URL

https://cmp.smu.edu.sg/article/4-lessons-digital-transformation-lucrative-k-pop-industry