"Encouraging the rise of fan publics: Bridging strategy to understand f" by Arunima Krishna and Soojin KIM

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Research Collection Lee Kong Chian School Of Business (SMU Access Only)

Encouraging the rise of fan publics: Bridging strategy to understand fan publics’ positive communicative actions

Arunima Krishna
Soojin KIM, Singapore Management University

Abstract

This paper has been withdrawn.