The Unanticipated Negative Effects of Gift-wrapping

Author

Jongmin KIM, Singapore Management UniversityFollow
Nathan Novemsky, Yale University
Ravi Dhar, Yale University

Publication Type

Working Paper

Publication Date

2014

Discipline

Business

Research Areas

Marketing

Citation

KIM, Jongmin; Novemsky, Nathan; and Dhar, Ravi. The Unanticipated Negative Effects of Gift-wrapping. (2014).
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/242