It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value

Author

Jongmin KIM, Singapore Management UniversityFollow
Nathan Novemsky, Yale University
Ravi Dhar, Yale University

Publication Type

Working Paper

Publication Date

2014

Abstract

value informative signals such as analyst forecasts and recommendations more than in good times.

Discipline

Business

Research Areas

Marketing

Citation

KIM, Jongmin; Novemsky, Nathan; and Dhar, Ravi. It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value. (2014).
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/229