Tapping into Twitter: The hows and whys of Twitter usage and what it means for PR

Author

Kelly Vibber, Purdue University
Soojin KIM, Purdue UniversityFollow

Publication Type

Conference Paper

Publication Date

3-2011

Discipline

Business

Research Areas

Corporate Communication

Publication

International Public Relations Research Conference

City or Country

Miami, FL.

Citation

Vibber, Kelly and KIM, Soojin. Tapping into Twitter: The hows and whys of Twitter usage and what it means for PR. (2011). International Public Relations Research Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/212