Integrating public relations into corporate diplomacy: Application of the relationship principles

Author

Laishan Tam, Purdue University
Soojin KIM, Purdue UniversityFollow

Publication Type

Conference Paper

Publication Date

3-2014

Discipline

Business

Research Areas

Corporate Communication

Publication

International Public Relations Research Conference

City or Country

Miami, FL., U.S.A.

Citation

Tam, Laishan and KIM, Soojin. Integrating public relations into corporate diplomacy: Application of the relationship principles. (2014). International Public Relations Research Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/206