Bridging and buffering: Understanding two paradigms of public relations strategies

Author

Soojin KIM, Purdue UniversityFollow
Jeong-Nam Kim, Purdue University

Publication Type

Conference Paper

Publication Date

11-2013

Discipline

Business

Research Areas

Corporate Communication

Publication

National Communication Association

City or Country

Washington D.C

Citation

KIM, Soojin and Kim, Jeong-Nam. Bridging and buffering: Understanding two paradigms of public relations strategies. (2013). National Communication Association.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/197