It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value

Author

Jongmin KIM, Singapore Management UniversityFollow
Nathan Novemsky, Yale University
Ravi Dhar, Yale University

Publication Type

Presentation

Publication Date

2013

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Association for Consumer Research

City or Country

Chicago, IL

Citation

KIM, Jongmin; Novemsky, Nathan; and Dhar, Ravi. It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value. (2013). Association for Consumer Research.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/130