Contract Structure and Risk Aversion Impacts on Investment and Bidding Behavior

Author

Sudhindra SESHADRI, Singapore Management UniversityFollow
Robert E. Krapfel, University of Maryland

Publication Type

Conference Paper

Publication Date

3-1993

Discipline

Marketing

Research Areas

Marketing

Publication

Institute of Marketing Science Annual Conference, St Louis

City or Country

St Louis, MI, USA

Citation

SESHADRI, Sudhindra and Krapfel, Robert E.. Contract Structure and Risk Aversion Impacts on Investment and Bidding Behavior. (1993). Institute of Marketing Science Annual Conference, St Louis.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/671